Berlin is vibrant, loud, innovative, urban, edgy and, most of all, different. It is a unique place that invites you to discover, stroll, relax or create something of your own. And fitting seamlessly into this dynamic image of the pulsating metropolis is BIKINI BERLIN, a mall that reflects and complements this multifaceted city. For exactly five years, the concept shopping mall has been an integral part of the City West, influencing it with a fresh concept of food, design, accessories, concept stores and fashion.
And the latter in particular plays a fundamental role here. Formerly a production facility for ladies’ clothing in the 1960s, today it presents fashions by young designers as well as established labels. So what more fitting way to celebrate the concept shopping mall’s 5th birthday in 2019 than with a young label that encapsulates urban Berlin and international influences such as William Fan? A fashion designer who merges the multicultural, dynamic and creative vibe of the city and BIKINI BERLIN.
The result of the cooperation is a tote bag that was inspired by the unique architecture of the listed Bikini building and is a fashionable interpretation of the Berlin shopping icon at the same time. After all, what better way to interpret fashion than with a fashion item that is both practical and stylish. The William Fan x BIKINI BERLIN Birthday Bag is significantly influenced by the style of the city. Young, edgy but also cool and pragmatic. As you can see, I’ve had the pleasure of carrying the bag myself. And it’s exactly what I need for a shopping trip in the city: it’s cool, sturdy and fits a whole lot inside. And also happens to look great at the same time. Whether against an urban, concrete backdrop of East Berlin, as styled by me, or paired with designer sunglasses in a chic café on Ku’damm, the bag exudes confidence.
But the best thing is that everyone can get their hands on one. Spend a total of 150 euros at BIKINI BERLIN between 15 August and 10 September and you’ll receive your very own bag for free. Simply collect stamps when making a purchase in the mall’s participating stores and hand in the full stamp card on the ground floor. A gift not only to the people of the German capital, but to everyone who wants to convey their own air of Berlin-style fashion confidence to the rest of the world.