Interview with Joana Heinen from odernichtoderdoch
Playful postcards, pastel-coloured home accessories and detailed calendars – the pop-up box of odernichtoderdoch is a stationery lover’s dream come true! What started out as a passion for beautiful things and a blog has meanwhile become a company that Joana Heinen runs together with her husband Niklas from their headquarters in Münster. Their growing Instagram fan community is proving the couple right and almost 20,000 photos with the hashtag #odernichtoderdoch show how the many odernichtoderdoch products are beautifying people’s lives.
We caught up with Joana Heinen, the founder of odernichtoderdoch, to chat about taking the plunge into the offline world, her personal favourite products and her plans for 2017.