Our Bikini Berlin Garden, the rooftop terrace of our concept shopping mall, is mainly renowned for its brilliant views – from here you can observe the monkeys in the nearby zoo and simply sit back and forget the time. But that’s not all our rooftop terrace has to offer: up here fashion also plays a very important role. Today we’d like to introduce you to two of our Shopping Garden’s stores in more detail.
As soon as you set foot in our P.A.R.O.S.H. store, you’ll have the feeling that you’ve landed in Milan. Here you’ll find Italian designer fashions, feminine clothing and striking accessories that will make any fashionista weak at the knees.
Incidentally, the letters in its name stand for Paolo Rossello Second Hand. P.A.R.O.S.H. started out with second-hand clothing: in the 1980s Paolo Rossello bought vintage fashion which he then customised and breathed new life into.
Mixing a vintage look with the latest trends is still the signature P.A.R.O.S.H. style to this day and even though the one-man company has meanwhile become an internationally successful label, Mr Rossello is still very hands-on.
The P.A.R.O.S.H. store at Bikini Berlin is the first in Germany.
Premiata is mainly renowned for its sneakers. Which is highly deserved, there’s no doubt about that, but the label has even more to offer. Premium-quality leather goods, for example. The Italian family-run company can look back on more than 130 years of tradition and this experience is palpable in everything they do.
The premium brand focuses on the cornerstones of quality and design. Premiata only uses leather of the highest quality and plant-based dyes and its designs combine tradition with modernity.
Premiata’s typical rock ’n’ roll vibe is combined with classic styles. And this is exactly what makes it an exciting, innovative label that is still down to earth. So it’s hardly surprising that Premiata’s regular customers include a large number of renowned artists and creatives from the most diverse sectors...
