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What to sport this summer

…and then you hold it in your hands. There are things you need and things you simply want. Ideally, both scenarios apply. In a uniquely tempting way, the concept shopping mall BIKINI BERLIN manages to combine utility and beauty. Elsewhere, goods are dealt with. Here, love at first sight with new favourite items is inevitable.


No matter whether the wish is formed in the mind or by the attractive display – only few make a move immediately and are willing to commit on the spot. The beauty of shopping lies in its choreography: First, a sudden notion of needing something. Carefully but curiously, you eye each other. Gently, one is weighed against the other. More often than not, you break loose one last time and tell yourself: If I cannot get it out of my head, we belong together.


Oh, how sweet the longing. The mind is now set more than ever and leading the way towards the product in the shop. And there it is – isn’t the air truly filled with the joy of seeing each other again? On the way to checkout, it all plays out before your inner eye: This is how it will be, all this will be possible! Sales people can read this facial expression all too well and get ready for the ensuing ceremony.



By card? With pleasure. But this is not purchase – this is triumphant winning. Even if it is only a small shopping bag dangling from a single finger, the euphoria can be immense. Yes, we have found each other, this is now mine, from here on we will be together. And just happy.


You still have both hands free? At BIKINI BERLIN, you will sure find more than you were looking for. We are looking forward to welcoming you back at BIKINI BERLIN.