In 2015, Jan-Henrik Maria Scheper-Stuke and his godfather Günther H. Stelly founded Auerbach Berlin – a new name and a new start with history and the knowledge of several generations behind it. Before that, Günter H. Stelly was the managing director of traditional Berlin company Edsor, which was established back in 1909 under the name Kronen.
Within just a few years, the name Auerbach Berlin has built up the same reputation as Edsor and become the ultimate authority in Berlin for everything tie-related. The selection of designs, colours and materials is more than impressive. Stylish gentlemen will find both classic designs as well as the latest fashion trends. At Auerbach Berlin, it’s not just about extravagance and variety, but also quality. The ties are made from Italian and French silk in their Berlin studio at the Hackescher Markt.