Forming the basis of the concept is community work and various workshops in meditation, spirituality and self-development. Together with psychologists, fitness trainers and coaches, young people and adults are accompanied on their path into a new life. Brands can also integrate their products into the concept, provided they are fairly and sustainably manufactured.
Tina K. experienced her own personal tragedy on 4 October 2012, when her brother Jonny was killed as a result of senseless violence. Ever since then she has been standing up against violence, for a peaceful coexistence.