The Berlin Fashion Week, which took place in Berlin at the beginning of July, showcased a whole host of new innovations and inspiration. Once again, the various exhibitors and events presenting sustainable collections showed us that a good conscience, durability and high-quality garments can also be chic and fashionable. And BIKINI BERLIN is also presenting eco fashion from its best side: in partnership with the German Sustain Concept (GSC), the concept shopping mall is supporting and mentoring aspiring young German talents and fashion labels with a focus on sustainability. Over a period of 24 months, installations at BIKINI BERLIN will be showing each designer’s unique understanding of sustainability during the different seasons of Berlin Fashion Week.
And aside from these innovative exhibitions, BIKINI BERLIN offers a varied selection of fashion in its stores and pop-up boxes that isn’t only sustainable and fairly produced, but also looks great. Here are my top picks:
From interior to jewellery, sunglasses and bags down to fashion, the Market Lifestore pop-up box on the ground floor offers a unique assortment of sustainable products. Fashion enthusiasts will love the long-lasting and fairly produced rain jackets by the label RAINS, and also the glasses by high-quality prêt-à-porter eyewear brand IZIPIZI. Summer fans will be pleased to hear that Market Lifestore also stocks the famous ‘made in France’ espadrilles by Espadrilj – a timeless classic that you’ll fall in love with every season!
Elegance meets streetwear – quality, perfection and transparency are top priorities for CLOSED. The company openly and authentically shares where and how they produce their fashions and only works with European production facilities and suppliers with fair working conditions. All jeans by CLOSED, for example, are produced exclusively in Italy, home to the experts with the best denim know-how.
This creative design hub stocks several fashion labels that are committed to sustainability and fair production. One of them is eco brand YAR, which is taking a stand against mass consumption and fast fashion. Instead of constantly coming up with new collections, they add or remove individual pieces from their range, all of which are made from recycled materials. Natascha von Hirschhausen impresses with exclusive, zero-waste designs that are produced in Berlin. All materials are compostable and plastic-free and their social and ecological sustainability is monitored along the entire supply chain. At Stoffbruch you’ll find basics with that certain something. The brand attaches great importance to fairness and a local connection: its collections are developed by the team at their atelier in Berlin and produced under fair working conditions with fair wages in the European Union. The LNFA store stocks even more brands with a sustainable focus and the collections and brands change regularly so it’s always worth dropping by for a browse.
And last but not least, GANT is also showing us how sustainability and high-quality products don’t have to be mutually exclusive. As an active member of the Better Cotton Initiative (BCI), GANT is committing to a 30% reduction in greenhouse gas emissions by 2030 and uses materials that comply with the Oeko-Tex 100 Standard and REACH requirements. GANT is clearly distancing itself from fast fashion and focusing on the fact that its garments become more beautiful the more they are worn. The brand is synonymous with functional designs that stand the test of time.