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A visit to Premiata


Whether sneakers, sandals or stilettos: let’s be honest, we all love good shoes and especially when words like ‘handmade’ and ‘Made in Italy’ are involved. Italian shoe label Premiata is the perfect example of a label that offers both! And the good news is that their shoes, jackets and accessories are available not only from their flagship in Milan, but also here at Bikini Berlin from their only store in Germany. We spoke to the store’s manager Thomas Wendt to find out more.

Premiata Bikini Berlin gregorythatsme

Who or what is Premiata?

The Premiata label is owned by the Mazza family who has been committed to the handcrafting of leather shoes, clothing and accessories ever since 1885. Premiata has been consistently further developed over the years and collaborates with different brands as well and running two of its own vineyards.

Premiata Bikini Berlin gregorythatsme

What makes Premiata so special?

Premiata is synonymous with the highest quality and a unique design – the fine art of handcraftsmanship and creativity. And all pieces are strictly limited, only one of each leather jacket is available in each size in Berlin and Milan. And the shoes are only available in small quantities too.

Premiata Bikini Berlin gregorythatsme

What kind of materials does Premiata use?

Mainly leather – but when it comes to sneakers, we also like to try new materials all the time, e.g. denim or rubber, always in the best quality and innovative. The soles are Vibram and the new trekking line contains Goretex elements. All the leather shoes are sewn rather than glued together.

Premiata Bikini Berlin gregorythatsme

How does spring/summer 2017 look for Premiata?

Brilliant, as always! We’re drawing inspiration from different elements such as glam, rock and ethno for our collection, which we’re sure everyone will love.

What do Bikini Berlin and Premiata have in common?

We are both creative, high end, unique and not afraid to take risks. That’s why we chose Bikini Berlin as a partner. And of course we love your beautiful rooftop terrace! 

Can you describe Premiata in just three words?

Heart, quality and passion.

Premiata Bikini Berlin gregorythatsme

What’s your personal favourite item of the current collection?

I have several but I think the leather jackets are my current favourite: they fit perfectly, developing a beautiful patina the more you wear them. As soon as the jacket comes into contact with the heat of your body, it adapts to your shape. Attention to detail like a sewn-in shoulder strap in case you get too hot and need to carry the jacket around with you are a matter of course at Premiata, a label that really thinks of everything.

Have we inspired you to invest in a new pair of shoes? Come on over to Premiata at Bikini Berlin and snap up one of their strictly limited, one-off pairs or treat yourself to a new jacket or accessories for the new season.