Even back in 1967 when Marc O’Polo was established in Stockholm, “Only natural materials” was the company’s slogan. The use of natural fibres in fashion collections was something of an exception back then – polyester was the material of choice in the 60s and 70s. And then 12 years ago, the company, which is now German, was one of the first brands to use organic cotton and has been continually increasing its use of natural fibres ever since. Since the end of 2018, they have also been using the label ‘Modern Organic Product’.
The organic cotton fibres that Marc O’Polo works with are grown without chemical pest control, synthetic fertilisers or genetically modified seeds. This not only reduces the water consumption, but also improves the soil quality in the short and long term, which is better for the environment and therefore helps both the health and incomes of the cotton farmers.
You can visit the Marc O’Polo pop-up box at Bikini Berlin until the beginning of June.