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Fred Perry

Original since 1952

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Access via Budapester Str. 44
Triple Wimbledon champion Fred Perry founded his brand in 1952, designing the first Fred Perry pique tennis shirt himself the same year. Adopted by generations of British subcultures for over 60 years, the laurel wreath is still worn as a badge of honour. Sporty, retro and a symbol of rebellion for generations, the label of three-time Wimbledon winner Fred Perry is more than just fashion.

 

Whenever you hear the name Fred Perry, you will probably think of tennis and polo shirts. And the Fred Perry shirt with the double stripes has remained the label’s signature piece to this day. But even though most people assume that everything began with the polo, the history of the British fashion band actually started with a sweatband invented by former Austrian football player Tibby Wegner who wanted to market it under Fred Perry’s name. He then made a few changes to it before distributing it among his colleagues. Perry and Wegner did the same with the first Fred Perry shirts. The unshapely green shirts that were typically worn for tennis back then gradually disappeared from the courts and were replaced by the white polo shirt with laurel wreath and double stripes.

In addition to the classic Fred Perry polo shirt, which is still going strong, the label has also collaborated with everyone from Raf Simons to the Amy Winehouse Foundation on collections. The style is a mix of sportiness and streetwear with retro appeal. And although Fred Perry is constantly being reinvented, the label always manages to stay true to itself.