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JNBY Store

Eye-catching looks from China

1st floor

JNBY stands for "Just Naturally Be Yourself". And that shouldn’t be a problem with the fashion label’s distinctive looks that are full of elegance and character.


Established in 1994 by Chinese designer Lin Li, the fashion label has opened its first European store at BIKINI BERLIN and is impressing fashion fans with modern tailoring and striking colour combos.

Curious, bold and confident – that’s how Lin Li describes the personality of her customers. With her JNBY designs, she gives them the opportunity to discover and constantly reinvent themselves. The label focuses on fashionable collections that combine a touch of the avant-garde with everyday style.

Innovative materials, sophisticated details and classic silhouettes attract all the right attention and make sure everyone’s eyes are on the elegant looks and their wearers.