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Never Stop Exploring


Nature enthusiast and organiser of backpacking trips Doug Tompkins established the label THE NORTH FACE in San Francisco in 1966. What started out with a single shop with a small production facility in the backyard is now one of the most popular suppliers of outdoor gear and apparel in the world.


In 1977, THE NORTH FACE was the first provider of outdoor clothing to use the new material Gore-Tex. Inspired by the challenges faced in outdoor sports, the label is still leading the way with new technology and innovations for life in the great outdoors. Always with a responsible approach to materials, environmentally certified and in an understated and classic design.

The brand’s ‘Never Stop Exploring’ mantra is a reference to the adventurous spirit that always drives THE NORTH FACE. Spectacular mountain tours and events like The North Face Lavaredo Ultra Trail© in Cortina D'Ampezzo, Italy and The North Face Mountain Festival© in Lauterbrunnen, Switzerland are testament to the passion behind this outdoor brand.