In 1977 THE NORTH FACE was the first provider of outdoor clothing to use the new material Gore-Tex. Inspired by the challenges faced in outdoor sports, the label is still leading the way with new technology and innovations today. Always with a responsible approach to materials and the environment.
The brand’s “Never Stop Exploring” mantra is a nod to the adventurous spirit that always drives THE NORTH FACE. Spectacular mountain tours worldwide and events like The North Face Lavaredo Ultra Trail©in Cortina D'Ampezzo/Italy and The North Face Mountain Festival© in Lauterbrunnen in Switzerland underline the passion behind this outdoor brand.