Wearable architecture from Milan in Berlin“Lo stile non è una tendenza” is the slogan of half-Milan, half-Berlin label LABO.ART. Roughly translated, it means something along the lines of “Style isn’t about trends” or “If you have style, you don’t need to follow trends” – an ethos that really resonates with me personally, which I’m constantly reminding myself of and which has accompanied me for many years throughout my professional career and in my private life. So that’s why, when I first heard of LABO.ART, I felt strongly drawn to it.
The label was established in 2006 in Milan by Ludovica Diligu, who moved to the creative capital of Berlin with her family shortly afterwards and set up a small studio here. Influenced by the German capital and its abundance of inspiration, Ludovica has created a brand that exudes both Italian tradition as well as Berlin modernity. LABO.ART is synonymous with high quality made in Italy, paired with an urban-architectonic look.
LABO.ART’s garments are minimalistic and clearly structured, conveying a certain elegance and casualness without being too overpowering. “Sprezzatura”, as they would say in Italy. The cuts and silhouettes are designed so that they look different on every woman and in every context, like a blank canvas. Which means that the very same dress can be worn in the morning at the beach, in the afternoon for a work lunch and in the evening at the opera.
The Milan label works so well in my opinion because its pieces are comfortable enough for me to wear on my travels, they can be combined in a multitude of different ways and give me space to be myself – whether they’re made of cotton, wool or linen. And the current collection in particular, which you can find at the only LABO.ART store in Germany at BIKINI BERLIN, really appeals to me. It represents a blend of workwear and military with feminine fabrics that create the kind of style clash that I love to incorporate into my looks, which is exactly what makes LABO.ART so unique.