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Sneakers from bella Italia. Superga isn’t just one of the oldest sneaker brands out there, but also one of the most popular. The trainers from Turin are the Italian interpretation of sportiness – athletic with a touch of elegance.


An oldie but a goodie: the Superga brand has been around since 1911. But back then the fashionable sneakers looked quite different. They started out making boots with waterproof rubber soles for farmers and shoes with soles made from vulcanised rubber. Over the years they gradually developed into the Superga shoes we know and love today. By 1934 a lot of their models were already being worn for sports.

These days Superga is one of the most coveted sneaker brands in the world. In addition to the brand’s classic models, they also stay up to date with designer collaborations and accessories.