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Dit is Müsli

A muesli with added value

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Healthy, regional and sustainable are three words to describe Dit is Müsli. And to encourage people to buy fresh, regional fruit, it doesn’t contain any dried fruits. This is a muesli for sports enthusiasts and people who are conscious about healthy eating – launched just in time for the 2024 European Football Championships.  

 
Dit is Müsli is bound to catch your eye! The packaging, which features well-known Berlin visuals and vibrant colours, is sure to attract attention not only on supermarket shelves, but also in the pop-up box at BIKINI BERLIN.
Dit is Müsli is a project initiated by the Education for Sustainable Development Charlottenburg-Wilmersdorf administrative unit (SBNE) of the Berlin district of Charlottenburg-Wilmersdorf. With the aim of helping to implement the Berliner Ernährungsstrategie (Berlin Food Strategy), the muesli conveys sustainable aspects such as regionality, organic cultivation and healthy eating.
Fifty cents per pack are donated to the #2030 project fund, which supports projects in the district to fulfil the 17 UN Sustainable Development Goals (SDGs).
Dit is Müsli will be at BIKINI BERLIN until mid-July 2024.